It was at McConnel Advertising where Joe met his writing partner, Jerry Kuleba. They formed Kuleba and Shyllit Creative Consultants and went on to enjoy a close, personal and business relationship. Creating and producing some of Canada’s most memorable advertising campaigns.
 
Over the next 30 years, their work won many prestigious advertising awards, both in Canada and internationally in Switzerland, France, Germany and the United States. Jerry Kuleba, passed away in 2015.
 
Since then Joe decided to revisit his roots of illustration and design with his mixed media drawing series titled “Knowhereman” which explores the directions, and misdirection's all of our lives can take on as well as still working on other creative assignments. Find the poo and Find the poo #2 are one of Joe’s latest projects, this time with his new collaborator his dog Farfel. Joe continues to live in Toronto.